How To Improve Your Websites Google Ranking – SEO

by / Thursday, 10 January 2013 / Published in Internet Marketing, Online Marketing, Search Engine Optimisation, Website Design

Improving Your Websites Search Engine/Google Rankings

Having a website is only a tip of the iceberg when we are talking about creating a valuable online presence. To really make your web presence worthwhile your website should attract and convert traffic into sales. Ranking higher in search engines for the right keywords will ensure that you have traffic to your website. However to improve your websites google rankings or search engine rankings in general we need to understand how search engines rank websites and the best practices for seo.

To fully explore how to improve your websites google rankings we will describe the key elements your website should possess to stand a greater chance of ranking higher.

Key elements to improve your websites google rankings.

  • Keyword Research

The first key factor is keywords. To get the most from your search engine optimisation efforts and increase your google ranking, keyword research is a necessity. You need to think like you customer and identify the keywords they are likely to use when searching for your services online. there a lot of keywoprd resaserrcgh tools and they really help you identify the most searched keywords relating to your industry and a lot more features to help you with your keyword research. The most common keyword research tools are  Google Adwords Keyword Tool and Bing – Keyword Research Tool.

  • Web Content Optimisation & Onpage seo elements

After researching the necessary keywords you need to come up with a content marketing strategy. In all your website content, social media content or any content online relating to your business you should use these keywords so that search engines will know what your pages are about. You should use the keywords in your links, title tags, headers, alt tags and meta tags. basically you should have keyword rich content to improve your websites google ranking. Search engines feed on content.

  • Google Webmaster Tools

The next step is to use the google webmaster tools to submit your xml sitemap and analyse your seo progress. Google webmaster tools is free and you can use it to really explore your websites progress in terms of seo and conversion.

  • Link Building

High quality links directed to your site are very important in search engine optimisation. If your website has very high quality websites linking to it, google will assume that your website must be important or relevant to people in that industry. Find ways to get high quality links to your website. Internal linking is also very important. This relates to linking inside your web pages. You should use your researched keywords in your links as well to give them weight.

  • Social Media Marketing

Social media has become an important part of our lives and business. Google recognises this and the more you embrace in your website design the higher are your chances of ranking higher in google or other search engines. Having a strong social media presence will deem your website relevant to google and therefore increasing your chance to rank higher in search engines.

  • Blog posting

Having a blog for your website is a great way improve your websites google ranking. A blog is very good for seo in that it attracts traffic through visitors who comment and share your blog posts. The other big seo benefit of a blog is that it usually has fresh content as it is updated regularly as opposed to pages with static content.

  • Hire an seo expert

If your efforts of ranking higher in google or search engines are not yielding the results you desire perhaps its time to hire an expert seo agent. Hiring seo experts is great in that it makes you focus on your bottom-line whilst the seo company worries about your websites google rankings. If you are looking to hire an expert seo company or get more information on search engine optimisation talk to us today on 03 9913 5092 to see how we can help.

  • Guest Post

Guest posting on other important websites like Forbes is a great way to improve your google rankings. Guest posting will establish you as en expert in your industry and will get you valuable back-links. Always look for ways to guest post valuable articles on high Page Ranking websites, this will greatly increase your search engine rankings.

  • Update Content Regularly

Updating content regularly is very important if you want your website to rank higher in search engines. Search engines feed on content and a website whose content is updated regularly is allows search engines to continuously index it and it shows that the website is active and relevant

  • Participating in Forums

Participating in forums gives you a chance to show your expertise to other participants and web visitors who are likely to read the forum. Also through this participation you can get valuable back-links by linking back to your website.

  • Directory Listing

Submitting your website to directory listings is a very important way improve your websites google ranking. Directory listings provide valuable back links to your website and allows for your business to be found. Listing your business in the local directory is as important as it gives your business exposure and makes it easy for customers to find you. Directories are important as well because google sometimes looks at directories like Dmoz to see your websites relevancy when indexing your site.

  • Avoid frames, flash content and other content with negative seo effects.

Search engines do not recognise some content formats such as flash and other javascripts. Avoiding or minimising these content formats is necessary if you want your website to rank higher on google or search engines in general. It will be more valuable to focus on conventional HTML and css in your web pages and use the other content formats only when necessary.

There are a lot more factors to consider when trying to get your website to rank higher on google. The above are some of the key factors to get you on the right path in your endeavour to get your website to rank higher in search engines. If you require more information on seo and need professional help in enhancing your online marketing efforts, please leave us a message via our contact page an we will get back to you promptly.


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