How to sell more online – Improving your websites conversion.

by / Wednesday, 06 February 2013 / Published in Ecommerce Web Design, Online Marketing, Social Media Marketing, Website Design

Selling More Online

The internet has grown over the years and it has subsequently changed the way we do business. This growth is a positive in that it gives businesses the opportunity to reach a broader customer base 24/7 irrespective of their geo-location. As well as can be expected, there are billions of websites on the internet for businesses trying to take advantage of this market and improve their bottom-line. However with this cluster, it is now necessary to have a well crafted web strategy to ensure that your website gets noticed and converts the website visitors to clients who actually make a purchase or take the required actions. In the next paragraphs we will try and explore the various ways you can improve your sales online or basically improve your websites conversion ratio.

To delve deeper into the issue of how to sell more online or improve your websites conversion we firstly have to look at the high level factors that greatly determines your online success. The first thing is you have to craft a web strategy before you developing your website so that you are clear about what you want to achieve with your online presence and how to go about it. To sell more online or improve yopur website conversion you have to critically consider the below questions and embed them in  your web and marketing strategy:

  • Whats your target market?
  • What methods of online communication can your target market easily understand?
  • Who are you as a business?
  • Whats your competitive advantage?
  • What is your websites primary goal?
  • Who are you major competitors?

Tips on how to sell more online.

After carefully crafting your web and marketing strategy the next step is to carefully analyse the below strategies and see which ones best suit your overall objective. There are a lot more strategies out there on how to get your websites to convert or sell more online but the below are proven methods that are used by some of the biggest brands around.

  • Clear Call To Actions

The first step is to implement clear call to actions. Clear call to actions guide web visitors and directs them to perform the next steps expected of them. This is usually achieved by big enough buttons with distinct colours and corresponding text communicating the required action.

  • Choices

As human beings we all enjoy the freedom of choice. Giving your website visitors several options to choose from will greatly improve your websites conversion. As long as the choices are not too many, your visitors will enjoy the freedom and will be subconsciously forced to make a choice therefore results in a purchase or response to a call to act.

  • The Power Of Three

It has been known throughout history that the power of three choices prevail. The brain finds it relatively easy to grasp threes and this extends to colours, elements, options, products etc. If you provide three options the brain can easily relate and this solves the issue of choice cluster. With three options available the customer is inclined to easily choose one. To further take advantage of the power of three, you should make the middle choice stand out in terms of design, color and its options. make the middle choice the one you want the customer to choose the most. This will help you sell more online or improve your conversion because  studies have shown that when faced with options the brain usually opts for the middle on in terms of value and location.

  • The Action Must Be Painless

The desired call to action must be presented in painless manner. By this I mean that phrases like FREE TRIAL and REGISTRATION ONLY TAKES 30 SECONDS! should be used to make the customer feel like they are not investing too much. Also this method applies in forms where users have to fill in information. The forms should be brief and concise, containing only the necessary fields. Customers tend to resent tedious forms therefore reducing your chances of selling more online.

  • Ratings and Client Reviews.

Ratings and clients reviews are necessary in your endeavour to sell more online or improve your websites conversion. Ratings and client testimonials instil trust in new customers and they feel safe to buy or respond to your call to actions.

  • Showing clients you have worked with for credibility.

Displaying the brands you have worked with plays a major role in validating your ability to deliver. Customers are more likely to buy from businesses that have worked with other popular brands.

  • Social Proof.

This can be achieved through social media integration or live feeds that shows the number of customers who have bought or just purchased your products or services. Social Media marketing is powerful when effectively used because ultimately people want to buy what others are buying. On the internet these social media channels are more like your “online word of “mouth”.

  • Security.

With the increased online frauds, customers want to be assured that they are safe online. Proving security and showing them that they are secure can greatly improve your websites conversion hence sell more online.

  • Readable, engaging and search engine friendly content.

Engaging and search engine friendly can help you improve your conversion ratio and ultimately sell more online. Search engine optimised content will help your website rank higher in search engines and increase traffic to your website.

  • Clear Navigation & Layout.

This last one may seem obvious but you would surprised by the number of websites out there that have obscure navigation. It is a best practise to follow conventional web standards including the navigation layout. Lets face it, people are set in their ways and they are used to browsing the web in a certain format for example people expect that text flows from left to right and the company logo to be at the top.

In conclusion, selling more online or improving your websites conversion ratio is dependant of many factors and it ultimately depends on your web and marketing strategy. For more information on how to sell more online or how to improve your websites conversion ration please contact is 0n 03 9913 5092 to speak to a consultant. Alternatively you can leave us a message via our contact page and we will get back to you promptly.

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